Yearbook - Layouts

Here are a few selected examples of innovative layout techniques, taken from the book 'Graphis - Annual Reports 2009'.

Paul Rand Quotes

I have found some quotes from Paul Rand to use throughout my context work. 

‘A logo is less important than the product it signifies; what it means is more important than what it looks like.’

‘Design is everything. Everything!’

‘Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.’

‘Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.’

‘Simplicity is not the goal. It is the by-product of a good idea and modest expectations.’

Eagleclean -by The Partners

Eagle Clean is a small London cleaning company which needed an identity that would engage prospective clients such as offices, restaurants, bars and clubs in a particularly uninspiring sector. The Partners used Eagle Clean's rubber gloves to develop a playful graphic device on signage and uniforms. The logo comes to life online as the gloves clean the screen, making it spotless to the viewer.

CONTEXT - Outcomes

Here is a plan of what i intend to produce, the outcomes are relevant to my three chapters.

Craig Oldham

Craig Oldham's work for D&AD uses comparison through language to communicate an effective brand identity. The repetition of these word comparisons when placed in relative environments builds up the identity and links them all together. D&AD's bold yellow on black colour scheme also helps to make the identity stand-out.

Context - Icons

Here are some initial designs for the three icons for my context publication.

Context - Format

Logo
Application
Promotion


I am designing icons to link the three chapters together, this means the icons have to be similar to form an underlining identity, but different to create a clear contrast and division between each. Research into icons for the three is not easy, as logo and application are such vast areas, however promotion seems to have a relevant icon of the pointed star circle.