Tuesday, 5 January 2010

Dig For Fire: Research

As I am creating a 1min Flash animation for Mutual Assurance company Engage, I am looking at existing advertisments and similar style animations.

Good use of simple imagery and single colour. Perfect flow and timing.

The Bupa Health adverts are great, they show a clever use of limited detail and rely on accurate but simple animation. the use of characters make the Bupa seem more friendly as we can relate to the situations the characters are in, in the ads. (Click link below)
Bupa Adverts

Too detailed for this project but an impressive use of interaction between real film and animation. 

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