Natural History Museum

For the ISTD Imbalance brief, I plan to re-write it as one of my own. I feel I can extend the brief and improve the range of outcomes with less limitations this way. This will suit my practice more and add to a professional body of work for my FMP.

Here is the National History Museum logo, it has an effective, easily editable variation of simply changing the clipped image in the 'N', with alternating impressive science images. I plan to acquire the NHM brand and apply it to my brief, creating work for NHM. This will give my work for the brief a brand, specific outcomes to produce and a name to tie it all together.

The website holds certain stylistic qualities linked to NHM, such as curved cornered lines/bars, bold colours, use of real images of creatures and the typeface/size used throughout. 

The maps and signage provide a good style of design to work from, using simple and bold imagery to communicate a clear message.

Tickets are sold by NHM, I plan to create a dinosaur based ticket, but will explore the ways of delivery, such as format, construction, stock ect, to make the ticket more impressive and stand out from the rest. 

Here is the 'Dino Store' in the museum, I plan to create packaging, labels and point of sale stands for dinosaur products. 

Interactive Info-Graphics

Here
A good example of the use of moving image and interactive design in this blue whale info-graphics.

INFO-GRAPHICS

Flowing Prints have a number of info-graphic posters - Here

Also, these designs are a good example of what an info-graphic piece of work should be. It should inform the viewer with ease and be visually impressive and relative to the information it holds.

Imbalance - McDonalds Nutrition

Here is a link to the nutritional information for McDonalds food. It is only available in full online.
Eat me

I have narrowed down the vast list and selected the most 'famous' meal options, they are:
Cheeseburger
Double Cheeseburger
Double Quarter Ponder with Cheese
Big Mac
Big n' Tasty with Cheese
Angus Bacon & Cheese
Angus Deluxe
Fillet-o-Fish
McRib
Ranch Snack Wrap (grilled)
Large French Fries
Chicken McNuggets (10 piece)
Premium Southwest Salad with Crispy Chicken
Premium Caeser Salad with Grilled Chicken
Newman's Own Creamy Caeser Salad Dressing
Egg McMuffin
Deluxe Breakfast (Large Size Biscuit) w/o Syrup & Margarine
Scrambled Eggs
Hash Brown
Hot Caramel Sundae
McFlurry with M&M's
Chocolate Triple Thick Shake
Coca-Cola Classic (Large)
Mocha (Large)

Imbalance - ISTD 2010

The brief states to focus on the word 'Imbalance', designing with this word in mind. Weight = Size is a good example of imbalance, i can look at different objects and state their weight and sizes, comparing them with one another. Weight is accumulated by the increase in size. For example, the Empire State building is heavier than a dog, as the size of the building is more than the size of the dog. In contrast, a deflated balloon is heavier than an inflated balloon, yet it is of a much smaller size. This is an example of Imbalance. 

Lamosca

ISTD 2010 - Imbalance


For this brief I plan to concentrate into informative design for print.
Info-graphics and data diagrams are something i want to incorporate into my type and layout practice.
Here are some of my most favored info-graphics by design company Lamosca.