I have found some quotes from Paul Rand to use throughout my context work.
‘A logo is less important than the product it signifies; what it means is more important than what it looks like.’
‘Design is everything. Everything!’
‘Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.’
‘Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.’
‘Simplicity is not the goal. It is the by-product of a good idea and modest expectations.’