i emailed the man behind Logoholik, here is the interview.
1. What makes a successful identity?
It has to (1) communicate the proper message towards the target audience, (2) evoke the right feeling and call to action, (3) try not to blend/confuse with over crowded competition, thus (4) make some sort of impact in order to (5) stand the test of time.
2. Can you list any clichés in identity design?
I do not want to see any more swooshes, shining balls, little stick figure people with joined hands or smiley faces incorporated in any identity, anywhere (although, am guilty by all charges in the past :)
3. What are your most admired logos/identities and why?
Everything that Moving Brands (http://www.movingbrands.com) created - for the simple fact - i think that's how the future identity systems will look like.
From the oldies, established ones of course: apple, coke, shell, yellow pages to name a few (even though a ton of marketing money has been invested in building those brands, countless air time certainly positioned it's value in our heads, the bottom line is that they are such good identities from the start... )
From the recent ones, i really like new identity for the city of Melburn. Very bold, refreshing and brave move.
Cheers,It has to (1) communicate the proper message towards the target audience, (2) evoke the right feeling and call to action, (3) try not to blend/confuse with over crowded competition, thus (4) make some sort of impact in order to (5) stand the test of time.
2. Can you list any clichés in identity design?
I do not want to see any more swooshes, shining balls, little stick figure people with joined hands or smiley faces incorporated in any identity, anywhere (although, am guilty by all charges in the past :)
3. What are your most admired logos/identities and why?
Everything that Moving Brands (http://www.movingbrands.com) created - for the simple fact - i think that's how the future identity systems will look like.
From the oldies, established ones of course: apple, coke, shell, yellow pages to name a few (even though a ton of marketing money has been invested in building those brands, countless air time certainly positioned it's value in our heads, the bottom line is that they are such good identities from the start... )
From the recent ones, i really like new identity for the city of Melburn. Very bold, refreshing and brave move.
Bojan Stefanovic
Belgrade, Serbia
http://logoholik.com
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