For the format of the context publication, I feel a standard book isn't doing my subject any justice and can be pushed much further in terms of design and relevance to the subject matter.Here is an updated idea for the format, I intend to split the outcome in three to coincide with the three chapters; Logo, Application and Promotion. For Logo I will produce a small book, with a simple logo and text page layout, this enables the book to be read at fast-pace, almost like a small review book of logos. Logos are icons that are designed to be noticed and understood instantly.
The Application chapter will take the form of a product, as most applications of identities are positioned on packaging and products. This is still under construction but the use of certain materials such as cellophane wrapping and the addition of design elements like barcodes and prices will make the outcome more product like.
The final chapter; Promotion will take the form of a series of posters and flyers. These are mediums which constantly promote identities so their inclusion in my book is more than necessary. The large format to small format posters/flyers will add a good range to the format of my context publication, as identities are not limited to one format and almost always adapted over a range of medias and applications.